Supporting Neo4j to Deliver European Customer Events
EWE began working for Neo4j in 2015, supporting the delivery of events in the UK initially, and then subsequently across Europe. Founded in Sweden in 2000, their headquarters are now in Silicon Valley, California and they sell their market-leading graph database platform world-wide.
For the past three years we have supported their EMEA Marketing team to deliver a roadshow of 8 customer events in Feb/March/April in Tel Aviv, Rome, Amsterdam, Madrid, London, Stockholm Berlin and Paris.
Event Works have been responsible for all venue sourcing and contract negotiations, planning hotel accommodation for staff travelling from all over the world, venue liaison on catering and AV, on-site registration using a brilliant self-scan system.
We also help in the budget management, keeping an up-to-date record of all costs in a shared document which is constantly accessible to the Marketing team.
We work closely with the EMEA Marketing team based in Germany, Amsterdam and London, with regular virtual meetings in the planning stages of the roadshow. We also assist them in sourcing venues for other events, workshops and training sessions throughout the year. For 2019 and 2020 we sourced locations and venues for their week-long sales kick-off meetings, and organised all team activities, in Barcelona (2019) and Malta (2020).
To further emphasise EWE’s success, Neo4j’s Senior Marketing Manager, EMEA – Alexander Erdl – provided the following testimonial:
“Working with Event Works Europe in finding the right venue in various cities across Europe for our Neo4j GraphTour was a vital step for our planning process. The EWE team remained as our liaison with the venues during the planning and execution phases. Supporting the admin. side with their attention to detail made it possible for us to concentrate on the bigger picture and impact of our events.
In addition, having the EWE team on-site to help run these events was a key part of the success of the roadshows. No matter what you needed, it was dealt with swiftly and extensively.
Thanks to the great support of the EWE team we were able to host events seamlessly in eight different cities.
Due to this close collaboration over the past years for various occasions, and the extremely reactive nature of the EWE team, they now feel like part of our Neo4j EMEA Marketing”